Introducing UR Ventures

Written by David Englert, Marketing Manager, UR Ventures   ur-ventures

Changes have come to technology transfer at the University of Rochester. As of 21 October 2013, OTT is now UR Ventures. We are changing more than our name – we are changing our focus. Traditional thinking in technology transfer is to concentrate primarily on patent generation to protect potentially valuable ideas, often with limited proactive effort to develop or market the technology. In other words, this approach runs the risk of making patent prosecution all-important. The issued patent can become the goal, rather than the development of innovation from the laboratory to the marketplace.

At UR Ventures, we are adopting a technology-centered project management approach, focusing on getting each discovery to the finish line as quickly and efficiently as possible. We seek to identify and procure the resources necessary to get each discovery to the public . . . or to define the gaps and missing resources standing in the way of success. If the obstacles prove insurmountable, we want to arrive at that conclusion as quickly and cheaply as possible.

UR Ventures sits at the nexus of academic research and the business world. Our function is to match our discoveries with businesses and investors that will be able to move them to mPicture1arket. Our challenge is to help develop, prove, and de-risk innovations within the University to a stage at which those businesses and investors can believe in them enough to carry them forward.

We have begun realigning some of our operation to accommodate this new approach, and more changes are coming. We look forward to the journey and hope that you’ll join us. For more information, please visit our web site at www.rochester.edu/ventures. There you will find links to all of our social media platforms. http://www.globaluniversityventuring.com/article.php/3075/rochester-gears-up-on-tech-transfer

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